Having read or listened to Steve Blank, Rich Mironov, David Bland, Jeff Patton, Teresa Torres, and other prominent product experts who promote product discovery and assumption testing, you are now anxious to start engaging customers in your product development work. The question however remains, how do you really get started? — TL;DR In this post, I am not really focusing on the various kinds of engagement you can have with customers (problem or solution interviews, concept/usability testing, or split testing). My main goal is to outline how to get started talking to customers.